Let's get personal.
What happens when machines start to speculate? False Positive deploys text messaging, stealth infrastructure, street intervention, and data visualization to enact a surveillance conspiracy engaging the public in an intimate, techno-political conversation with the mobile technologies on which they depend.
In order to engage people in a reflection on current practices in corporate profiling, we invented a new network provider called candygram — a company which is very interested in its customers.
Candygram had a presence at Ars Electronica, a popup shop at Nuit Blance in Brussels, Medialab Prado and FACT, Liverpool.
Getting in touch
In addition to the physical realm, the company fiction was also present in the hertzian space. Visitors would unsolicited receive text messages and could engage in a Kafka-esque dialogue with the company as soon as their phones booked into our cellular network.
Our assistants followed a sales script, with the goal to obtain email addresses from customers and set them up for a peronal consultation appointment. Once we had the email address, we would start to scrape and mine the web for information related to them. In exchange, we offered candy.
The Full Contact online service offers "person-based insights [that] can help you power awesome interactions". It allowed us to retrieve personal websites, social media profiles as well as demographic information and images solely based on the email address. We used the Pattern python library to download and analyse the text contents of these sites, and ran additional image queries and data mining procedures to create personality profiles of the participants.
Personal profiles and consultation
In the personal consultation sessions, participants were confronted with all the information we gathered about them; an escalation from straightforward demographic information to speculative, associative extrapolations, culminating in a psychological profile based on the big 5 personality traits.
Workshops and recommendations
The consultation ends with some recommendations on how to protect your personal data and some strategies to avoid profiling practices. We also ran workshops and cryptoparties in connection to the installation.
Our Incredible Journey
The corporate fiction ended at FACT, Liverpool, with an "Our Incredible Journey" letter, announcing a total sell-out of the company.